There was a time when you could divide the world into two distinct types of people. Like two separate species. With diametrically opposed brain wiring and polar opposite tastes. As distinct as Venus and Mars.

Here’s a bunch of thoughts and quotes I’ve collected about branding, strategy and communication. If you like them, they’re yours…

“New” is not a strategy.
“New” was never a strategy.
At best, it’s a tactic.