BRAND HISTORY
BRAND HISTORY
“Experience is one thing you can’t get for nothing.”
– Oscar Wilde
Creative Director of the first Nike TV commercial in Australia – launching the brand to #1. Copywriter of the TVC that introduced ‘Just Do It’ to Australia.
Creative Director/Copywriter of the campaigns that drove BMW past Volvo and Mercedes to become Australia’s #1 luxury imported car.
Creative Director/Copywriter of the campaign that launched the Southgate/Southbank precinct in Melbourne.
Creative Director/Copywriter of radio, print and TV advertising for Heinz soups and 9-Lives catfood.
Creative Director/Copywriter of a TV commercial for Leggo’s pasta sauce that turned the Leaning Tower of Pisa into a revolving restaurant.
Copywriter of various TV, cinema and print campaigns for the Australian Air Force. A campaign to attract fast jet pilots raised the enquiry rate by 500%.
Creative Director/Copywriter on Sportsgirl for 3 years, writing newspaper, magazine and radio campaigns, plus Sportsgirl’s first TV commercial.
Creative Director/Copywriter on Just Jeans writing newspaper and radio campaigns, plus Just Jeans’ first TV commercial.
Creative Director/Copywriter for Latina pasta, including the campaign that launched the brand to #1.
Copywriter of the Lifeline radio campaign that launched their 24 hour service, featuring the John Lennon song ‘Whatever Gets You Through The Night.’
Copywriter/Brand Strategist working with the Seesaw studio to refine Jardan’s brand strategy and create Jardan’s tagline ‘Made for Life’.