Copywriter of the bid document that won the 2010 Winter Olympics for Vancouver.

Creative Director of the first Nike TV commercial in Australia – launching the brand to #1. Copywriter of the TVC that introduced ‘Just Do It’ to Australia.

Creative Director/Copywriter of the campaigns that drove BMW past Volvo and Mercedes to become Australia’s #1 luxury imported car.

Creative Director/Copywriter of the campaign that launched the Southgate/Southbank precinct in Melbourne.

Creative Director and Copywriter for the first Ikea store in Melbourne.

Creative Director/Copywriter for the relaunch of Whirlpool in Australia.

Creative Director/Copywriter of radio, print and TV advertising for Heinz soups and 9-Lives catfood.

Creative Director/Copywriter on Cadbury, including a TV campaign to bring back Cadbury Picnic bars.

Creative Director/Copywriter of a TV commercial for Leggo’s pasta sauce that turned the Leaning Tower of Pisa into a revolving restaurant.

Creative Director/Copywriter of a TV fund raising campaign for RSPCA starring a talking dog.

Copywriter of various TV, cinema and print campaigns for the Australian Air Force. A campaign to attract fast jet pilots raised the enquiry rate by 500%.

Creative Director/Copywriter on Sportsgirl for 3 years, writing newspaper, magazine and radio campaigns, plus Sportsgirl’s first TV commercial.

Creative Director/Copywriter on Just Jeans writing newspaper and radio campaigns, plus Just Jeans’ first TV commercial.

Creative Director/Copywriter for Latina pasta, including the campaign that launched the brand to #1.

Creative Director for Red Cross, including their then most successful fundraising campaign.

Copywriter of the Lifeline radio campaign that launched their 24 hour service, featuring the John Lennon song ‘Whatever Gets You Through The Night.’

Copywriter/Brand Strategist working with the Seesaw studio to refine Jardan’s brand strategy and create Jardan’s tagline ‘Made for Life’.

Copywriter/Brand Strategist working with The Reflective to rebrand Diabetes South Australia based on the new ‘Support Always’ tagline.