COPYWRITING

Copy Samples

Ad#1:

What a bitch. Another free pitch. 

The last thing the Australian graphic design industry needs is another free pitch.

It’s unfair, unprofitable and un-Australian. To add insult to injury, the best work doesn’t always win... and the winning creative rarely runs.

So we’re going to pitch the biggest client in the country.

The one that has free pitching written into policy.

The Australian Government – local, state and national.

And we’re going to say what we should have said years ago.

No. No free pitching, no more.

For more information contact AGDA.

AGDA
Australian Graphic Design Association

Ad#2:

Let’s ditch the free pitch. 

Free pitching is the scourge of the Australian graphic design industry.

And the biggest offender is, unbelievably, the Australian Government.

They’ve even got free pitching written into policy.

But there’s change in the air. The Australian graphic design industry has banded together to say ‘no’.

Join us in our campaign in support of fair pitching practices.

Let’s make it the last free pitch you ever do.

For more information contact AGDA.

AGDA
Australian Graphic Design Association

Ad#3:

It’s time the Government stopped using the ‘F’ word. 

Let’s face it.

There’s not a client in the world who would work for free – while paying staff and covering overheads – just to prove they’re worthy of your business.

That’s why we’re saying ‘no’ to the biggest client in Australia.

The Australian Government.

We’re calling for the abolition of the free pitch.

And demanding that free pitching be removed from Government policy. Now.

For more information contact AGDA.

AGDA
Australian Graphic Design Association

Ad#4:

There’s no such thing as a free pitch. 

Someone has to pay. And that someone is not the client with the big design budget.

It’s the struggling design agency owner.

In fact, let’s face it. The whole design industry pays. Hundreds of millions of dollars a year in lost fees and lost profit.

That’s why we’re saying ‘no’ to the worst offender in Australia.

The Australian Government.

We’re calling on our leaders to abolish the free pitch. Now.

For more information contact AGDA.

AGDA
Australian Graphic Design Association

Ad#5:

Flying blind. 

Like flying a helicopter in whiteout with your navigation down.

That’s free pitching.

You don’t get to discuss strategic issues as they arise.

Or question the brief. If there is a brief...

The client’s not digging into their pockets. So they feel no compulsion to give you the facts.

They’re just off on a shopping expedition. All expenses paid.

It’s bad enough that you’re working for free.

You’re also competing against your peers in the business.

And by the second or third presentation, most clients (they’re human) can’t tell the cream from the milk.

Average results: 1 winner, 9 losers.

Assuming, that is, that the winning creative runs. It often doesn’t. After all, it cost nothing.

And most likely the client didn’t give you the real brief.

At least, if you’re the winner, you get a new client... Only by now the master/servant relationship is well and firmly entrenched.

That’s flying blind.

And why we’re calling for the abolition of the free pitch.

Now.

For more information contact AGDA.

AGDA
Australian Graphic Design Association