Elizabeth Blackburn School of Sciences

Elizabeth Blackburn is the first (and only) Australian woman to be awarded the Nobel Prize.

The Elizabeth Blackburn School of Sciences is essentially a sub-brand of Melbourne’s University High School, with little known connection between the two entities and minimal identity of its own.

The goal was to increase student intake by placing the school front of mind with the aspiring young scientists and mathematicians of tomorrow.

In a physical sense, the school is positioned within the city’s academic, medical and research precinct, connected to The University High School, the University of Melbourne and the progressive Bio21 Institute.

The campaign theme expressed this reality with authority and cut-through…

Elizabeth Blackburn School of Sciences.
This is where science lives.

A variety of media, traditional and digital, expressed the school’s point of difference with disruptive headlines such as…

Be University trained at High School.

Take a quantum leap in Year 11 & 12.

Other ads used ‘code language’ with technical terms and equations only a maths/science geek would understand…

Turn Year 11 & 12 into pure 79Au.

A=(vf-vi)÷(tf-ti) your career prospects.

(Translation: 79Au is the atomic number for gold, A=(vf-vi)÷(tf-ti) the equation for acceleration.)

Don’t be surprised if a future Nobel Prize winner comes from the Elizabeth Blackburn School.

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