Luminary

This was a brand transformation project for a 20-year-old digital services company.

The process began with a series of brand values workshops involving all staff members from across Australia.

Thanks to their enthusiastic participation, we were able to hone over 100 options down to four distinct values:

Real
Human
Solid
Bright

We also had a major branding issue to deal with.

For 20 years the business had traded as Get Started – a name with little relevance to today’s business. To grow to the next level, the business had to shake off its start-up image.

From this dilemma a dynamic new brand name emerged: Luminary.

It proved to be a perfect match to the values developed. As well as an exciting springboard for fresh new creative, including an inspirational new brand identity.

Here’s some of the copy that supports the new brand story:

“When we live by our values, everything we do creates an illuminating experience.

It delights, excites and inspires. It feels effortless and works perfectly.

It creates interactions that are more human and user-friendly.

It engages clients, our people and everyone who comes in contact with
what we make.

When we create an illuminating experience, everyone shines.

Luminary.”

Everyone at Luminary loves their new brand and the company’s future now looks brighter than ever.

Copy by Anon / Design by Seesaw