RICHMOND HIGH SCHOOL

Richmond High is a new purpose-built school in one of Melbourne’s earliest inner city suburbs.

The brand strategy was developed in consultation with the school’s progressive new principal.

We settled on four core values built around the central idea of ‘Making a Difference’:

Creativity
Diversity
Intelligence
Expectation

These are now emblazoned around the school in a series of dynamic wall murals.

The same notions are summed up in an inspirational message that greets all visitors to the school:

“We combine high expectations with genuine care and support. We embrace difference and diversity in its many forms. We work to make a difference in the lives of the students in our care. To help them appreciate their innate value. To encourage them to become learners for life. To inspire creativity and original thinking. To prepare them for an ever-changing world. To guide and craft them into young adults who in their own way make a difference in the world.”

Rather than focusing on just one tagline, a series of motivational mantras are showcased in graphics throughout the school.

Aim high, work hard.
Learn for life.
Respect for all.
Be the best you can be.
Make a difference.

To top it all off, Seesaw designed a stunning crest-based logo that blends traditional values and contemporary styling.

The new Richmond High is a model for the difference that design thinking can make.

Copy by Anon / Design by Seesaw